THE IMPACT OF GLOBALIZATION IN INDIA
Culture and traditions of any geographic region hold a special significance with respect to its uniqueness and that is the differentiating factor for a population within a geographic boundary from the other. This uniqueness has been disturbed to the varying degrees in lieu of globalization. Such an impact is very much pronounced when they hit a developing country like India; the most important aspects are:
Technological
-Access to television grew from 20% of the urban population (1991) to 90% of the urban population (2009). Even in the rural areas satellite television gas a grown up market.
-In the cities Internet facility is everywhere .Extension of internet facilities even to rural areas.
-Entertainment sector in India has a worldwide market. Bollywood movies are distributed and accepted worldwide. Big international companies (Walt Disney,20th Century Fox, Columbia Pictures) are investing on this sector.
Family Structure
The joint families have become a strange surprise to the Indians especially to those residing in the metropolitan cities in the small flat culture with the nuclear families blooming up like mushrooms in the rain. We have lost the patience to get adjusted into the joint family, imbibing the values of the elders and getting the young ones brought up under the shadow of their grandparents. Children have started treating grandparents like guests or visitors, and such an upbringing is one of the main reasons of increasing old age homes, as those children consider their own parents as burden in their state of adulthood.
Marriage Values
Similarly, marriages have also lost their values. It is very much evident from the increasing number of divorce cases and the extra-marital affairs reported every now and then. Marriage used to be considered as bonding of the souls which will be linked even after the death; but today marriage is like a professional bond or a so-called commitment to share life without compromising their self-interests. The ego factor into the Indian youth is again a product of globalization.
Adultery
Both the genders were kept at a distance, with lot many restrictions and limitations to the approach for ages in our culture. With the emergence of globalization and western culture, youth have start mixing up well with each other. The friendly approach and the socializing feature is worth appreciable. But the total break out of restrictions have adulterated the Indian mindset, playing up with the physical relationship. This has given birth to new relationships in India like live-in relationships. Also the increased cases of rape and sexual abuse cases are a result of the perverted mind which again the imported values very much alien to our mother culture.
Social Values
The interaction in present generation is highly diplomatic considering the financial status and wealth. We have lost our social values and cheerful blessing of togetherness. The present generation are more happy celebrating Valentine’s Day rather than Holi and Diwali.
Food, Clothing and Dialect
The food varies in its taste, but every food has its own nutrient value and every region is specified and rich in its medicinal preparations with the home remedies.
The youth today consider it to be a shameful condition to speak in their national language Hindi. The way the foreign languages are getting prevalent in India like the French, German and Spanish, right from the school level, is the example of how much we provide importance to Indian languages in comparison to the foreign ones.
Even the clothing varies in different states which is very much particular in maintaining the dignity of woman, The female dresses are again a way of distraction to the perverted minds; Again the dressing like the suiting for the males are an inappropriate match for the Indian type of climate; also, famous International brands (Armani,Gucci,Nike,Omega etc.) are investing in the Indian market with the changing of fashion statement of Indians.
Employment and the Agricultural Sector
India was predominantly an agricultural based country. With the advanced globalization and cropping up of MNCs, the farming has lost its prime value in India. Agricultural science has the least focus amongst the youngsters who consider farming as a shameful profession and look down upon the same.
Employments through MNCs have lucrative deals attracting the bulk of manpower who are working for the other countries as their customer care representatives. We are losing our health and our status and slowly getting to the age of economic slavery due to these MNCs. This is what the globalization has provided Indians through their emergence.